LEGOLOGY

Violet Productions

At Violet Productions we are very experienced at working with SME’s to maximise budgets. We strongly believe that just because you have a smaller budget for video that does not mean you have to compromise and we are always willing to find a way to be creative with content. We don’t charge for our video ideas and are happy to provide itemised clear costings at every stage. We have an extensive contacts book available to clients and provide special rates on scripting, locations, casting. Our SME clients also get access to our extensive library of stock footage and stock music at discounted rates and we offer expert advice on everything from graphics and the newly popular autonomous sensory meridian response videos (ASMRs) to ensure that what we shoot and deliver is high end content that always packs a punch.

According to Forbes,

90%of customers say video helps them make buying decisions and

64%of customers say that seeing a video makes them more likely to buy.

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The idea

Legology is a London based company that sells products designed to improve the health and appearance of legs. The company has found video to be invaluable marketing tool and we have worked with them over the past three years creating new content and repackaging existing packages as their brief evolves. We have shot a series of talking head chats with founder Kate Shapland, a series of product videos for social media usage and most recently Kate asked us to shoot a series of twelve product demos, six films featuring the various Legology products and six films demonstrating the correct application.

Videos

The latest series of video for Legology were twelve films we shot at a London location. We sourced and booked the location at a discounted rate. We set up our lights and created a mobile studio in the kitchen to shoot the products and recorded the voice over on location, producing founder Kate Shapland so she could do the recording herself. The second half of the shooting day featured the model our client had supplied, shooting in a bedroom and bathroom, applying the products as they were designed to be used and demonstrating the correct amount of product per application. We then headed straight to the edit, delivered the films with animated logos and music, added some key word graphics in the Legology font and delivered twelve films in record time for use across all social media platforms including resized instagram versions.

Results

The films have proven to be a big success for Legology and their social media campaigns with sales well up. The client was extremely happy to have us shoot everything in one day, loved the scripts we created and appreciated us keeping to a strict budget without cutting any corners on the final production value. We were able to advise the client on where best to use their budget so they were able to get a large amount of video for their marketing needs in just a one day shoot and financially it made good sense. The client is planning more video for this year including some ASMR style videos as well.

The client said

I work with Violet Productions because Jay Hunt is the most intuitive and thorough producer I know. She brings order to creative randomness, and marries this with the disciplines of slick production. The videos she has done for Legology have always conveyed exactly the message of clinical grade luxury – with a little 1950’s vibe – that I wanted to achieve. Jay is actually a treasure that I’d rather not share

Kate Shapland, Founder – Legology

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